Campaign setup
Prospecting and retargeting structured around the offer, the placements that fit it, and the budget you approve.
Facebook and Instagram ads
Facebook and Instagram ads, run as one program
Wise Guys Agency plans and manages paid campaigns across Facebook and Instagram. You own the ad account. Media spend is paid to Meta. Our fee is separate: [Management fee].
Request a plan[Sample ad creative]
Selected clients
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What is included
What management covers
This page is about paid media. Organic posting is included only when the agreement says so.
Audience notes
Who we are trying to reach and who we are excluding, written so your team can follow it.
Creative direction
A brief for ads you supply, or edits we make from your footage and claims. You approve the message before it runs.
Measurement guidance
Pixel and conversions API setup, with a clear note on what the account can record.
Budget pacing
Spend stays inside the cap you set, with a monthly read on what it produced.
Placement and creative review
Which placements and which ads stay on, reviewed on a set cadence.
Deliverables
What you receive
The campaign map, the creative brief, and a monthly readout from the ad account.
Campaign map
Prospecting, retargeting, and the offer each campaign is allowed to make.
Creative brief
Format, message, and the shots or copy still needed before launch.
Tracking notes
What the pixel can see, what it cannot, and what a person still has to confirm.
Change log
Budgets, audiences, and ads that changed, with the reason.
Monthly readout
Spend and results from the ad account, plus the changes we made that month.
Next-cycle list
The tests and creative needs for the following period, for you to accept or cut.
Process
How a paid social engagement runs
Offer and assets
You share the offer, the destination URL, the budget cap, and the creative you already have.
Map and measurement
We write the campaign map and the tracking notes so launch day has a clean definition of a result.
Launch
Campaigns go live after you approve the ads and the budget. We read the auction after it has had time to learn.
Review
Creative, placements, and spend are reviewed on a set cadence, with a monthly note from the account.
Samples
Creative and maps
The ad, the campaign map, and the monthly readout.
[Sample creative]
[Sample campaign map]
[Sample monthly readout]
Client notes
What clients say
[Testimonial]
[Testimonial]
[Testimonial]
Questions
Frequently asked questions
Account ownership, creative, and measurement.
Tell us about the offer
Share the destination and the budget cap. We'll outline the first flight.
Contact
Request a paid social plan
Tell us the offer, the destination URL, and the budget cap.