Account structure
Campaigns, ad groups, keywords, and negatives arranged around your offers, locations, and the budget you set.
SEM services
Google Ads management with a written plan
Wise Guys Agency builds and manages Google Ads for businesses that want a clear account, not a pile of campaigns. You own the ads account. Media spend is paid to Google. Our fee is separate: [Management fee].
Request a plan[Sample ads account map]
Selected clients
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What is included
What management covers
Search is the default. Other Google campaign types are added only when they fit the offer we agreed to.
Ads and assets
Responsive search ads, extensions, and the paths a searcher sees. Copy stays inside claims you can stand behind.
Landing page notes
What the click should land on, and what is missing if the page and the ad disagree. Building the page is a separate scope.
Tracking guidance
We document how a conversion should be recorded and which tags and access the account needs.
Budget pacing
Spend is paced against the budget you set, with a clear read on what the account did.
Search term reviews
Queries that should not spend money are negated. Queries that should become keywords are added with a reason.
Deliverables
What you receive
Documents you keep, including the account map, the ads in market, and a monthly readout.
Account map
How campaigns are split, and which offer, location, or match approach each one serves.
Ad copy sheet
The headlines and descriptions in market, plus the ones waiting for your approval.
Negative list
Terms we have blocked, and the reason they were blocked.
Tracking checklist
What is recording, what still needs a tag, and who owns the fix.
Change log
Bids, budgets, ads, and keywords that changed, written so a teammate can follow it.
Monthly readout
Spend, clicks, and conversions from the account, with the changes behind the numbers.
Process
How a Google Ads engagement runs
Offer and limits
You share the product, the places you serve, the budget cap, and which leads count.
Build or rebuild
We structure a new account or untangle an existing one. You approve the map before spend increases.
Tracking check and launch
We confirm what a conversion is, then turn campaigns on inside the budget you named.
Ongoing changes
Search terms, ads, and budgets are reviewed on a set cadence. A monthly note explains what changed.
Samples
Account samples
The map, the ads, and the monthly readout from a managed account.
[Sample account map]
[Sample ad]
[Sample monthly readout]
Client notes
What clients say
[Testimonial]
[Testimonial]
[Testimonial]
Questions
Frequently asked questions
Fees, ownership, and how the work is run.
Tell us about the account
Share the offer and the budget cap. We'll outline a first build.
Contact
Request a Google Ads plan
Tell us the offer, the locations, and the budget cap.